About Us

Joy13 is an all-encompassing brand dedicated to bringing a new perspective to art, beauty & lifestyle. We care about tapping into the essence of life, reaching deep within the soul, and ask the questions no one dares to. We strive to elevate beauty beyond the five senses. In other words, we aim to form harmony & awareness with art that comes from the heart. There is an authentic side to us that only love & joy can allow, much like a heaven on Earth, together, we can encourage each other to thrive, and inspire ourselves and others to do more.

 “What I want to achieve with my images is to push the boundaries of beauty, inspire others to see the world differently, and not be afraid to dress up or be whoever we want to be. I want this platform I created to be all-inclusive in the way that no mold ever fits anyone, and that we should all be able to celebrate our own individuality. The meaning of fashion has changed drastically for me over the years. Now I realize not to take things so seriously and just to have fun with it. I don't think one can ever stop learning especially when working in a creative field. One must remember to never give up even when no one else believes in you or your process, just keep going. " - ‘Tears of Joy’ Melanie Gaydos shot by Photographer Fausto Renteria, for Subvrt Magazine @subvrtmag, The Pioneers Issue.